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John E. Haith Limited, trading as Haith’s, is the controller responsible for the personal information described in this notice.

Registered company: John E. Haith Limited
Company number: 698173
Address: The Bird Food Centre, Bolingbroke Road, Fairfield Industrial Estate, Louth, Lincolnshire, LN11 0WA, United Kingdom
Email:enquiries@haiths.com
Telephone:0800 298 7054

John E. Haith Limited operates Haith’s Wild Bird, Haith’s Cage & Aviary, Haith’s Baits and Haith’s PRO. This notice applies when those brands collect or use personal information through Haith’s websites, apps, telephone services, live chat, social media, mail order and the Bird Food Centre.

The information we collect depends on how you deal with us. It may include:

• Your name, billing and delivery addresses, email address and telephone number
• Account details, login information and communication preferences
• Order, subscription, payment-status, delivery, collection and returns information
• Your correspondence with us, including email, live chat, social-media messages and notes made during telephone conversations
• Telephone recordings where calls are recorded for service quality, training, security or fraud prevention
• Information you provide when asking for product advice, entering a promotion, leaving a review or contacting Customer Services
• Technical and usage information, including IP address, browser, device, cookie identifiers and activity on the website or app
• Marketing preferences and records of consent, objection or withdrawal

We may receive information directly from you or from organisations involved in providing our services, such as Shopify, payment providers, delivery partners, app providers and customer-service platforms.

Please provide accurate information and tell us when important contact details change. Where information is needed to process an order or provide a requested service, we may be unable to proceed without it.

UK data-protection law requires us to have a lawful basis whenever we use personal information. Depending on the activity, we rely on one or more of the following:

We may also use personal information to establish, exercise or defend legal claims. We do not sell personal information.

We only share information where there is a proper reason and limit it to what is needed. Recipients may include:

• Employees and authorised contractors who need the information to carry out their work
• Shopify and providers supporting hosting, checkout, customer accounts and ecommerce services
• Payment processors, banks and fraud-prevention services
• Royal Mail, DPD, DHL and other delivery or fulfilment partners used for an order
• Suppliers fulfilling specific items, including relevant live-food orders
• Providers of customer service, live chat, reviews, email, apps, analytics and information technology
• Professional advisers, insurers, auditors and regulators
• Police, courts, government bodies or other parties where disclosure is required or permitted by law
• A purchaser, investor or adviser involved in a proposed sale, restructuring or transfer of all or part of the business, subject to appropriate safeguards

Service providers acting on our behalf must use information only for the agreed purpose and protect it appropriately.

Some service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we take steps required by UK data-protection law. These may include relying on UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved Standard Contractual Clauses, or another lawful safeguard.

You may contact us if you would like more information about the safeguards relevant to your personal information.

We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

• Order and transaction records are retained for the period needed to meet accounting, tax, consumer and legal-claims requirements
• Customer-account information is generally kept while the account remains active and for a reasonable period afterwards
• Customer-service correspondence is kept for as long as needed to resolve the matter and support reasonable follow-up, training or dispute handling
• Marketing information is kept until you unsubscribe, object or it is no longer needed. We may retain a limited suppression record so that we can respect an opt-out
• Cookie and similar-technology retention depends on the particular technology and is described through the website’s cookie information and controls

When information is no longer needed, we delete it, anonymise it or securely restrict its use where immediate deletion is not possible.

Depending on the circumstances, you may have the right to:

• Ask for access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to erase information where there is no continuing lawful reason to keep it
• Ask us to restrict how information is used in certain circumstances
• Receive certain information in a portable format and ask for it to be transferred where the law applies
• Object to processing based on legitimate interests
• Object at any time to the use of your information for direct marketing
• Withdraw consent at any time where consent is the lawful basis

These rights are not absolute and exemptions may apply. We may need to verify your identity before acting on a request. We will not normally charge a fee, although the law allows a reasonable fee or refusal in limited circumstances.

To exercise a right, email enquiries@haiths.com, call 0800 298 7054, or write to the address in this notice.

Where permitted, Haith’s may send relevant news, product information or offers by email, telephone, post or through an app. The lawful basis and electronic-marketing rules applied depend on the communication, your relationship with us and the choices you have made.

Where the law permits us to contact an existing customer about similar products or services, every electronic message will provide a straightforward way to opt out. Where consent is required, we will ask for it.

You can unsubscribe from marketing emails through the link in any marketing email. To change other communication preferences, email enquiries@haiths.com, call 0800 298 7054, or write to Customer Services.

Opting out of marketing does not prevent us from sending service messages needed to administer an account, fulfil an order, respond to you or meet a legal obligation.

What are cookies?

Cookies and similar technologies store or access information on a device. They may use identifiers that distinguish a browser or device and, depending on their purpose, can involve personal information.

How we use them

• Strictly necessary: support security, navigation, customer accounts, shopping baskets, checkout and the operation of requested services
• Functional: remember choices and provide enhanced website features
• Analytics: help us understand website use and improve performance
• Advertising: help measure campaigns or provide advertising where these technologies are used and permission has been given

Your choices

Strictly necessary technologies may operate without consent where the legal exemption applies. Optional cookies and similar technologies will only be used where permitted, including after consent where consent is required.

Use the cookie controls displayed on the website to accept, reject or change optional-cookie choices. Withdrawing consent does not affect processing that took place before withdrawal. Browser settings can also block or remove cookies, although this may affect website functions.

The website’s cookie controls provide current information about the categories and technologies in use.

Security

We use appropriate organisational and technical measures intended to protect personal information. Our website and app use HTTPS to protect information while it travels between your device and the service. Payment information submitted through Shopify checkout is encrypted and processed through the ecommerce platform. Haith’s does not store complete credit- or debit-card details.

No method of transmission or storage is completely secure. If we become aware of a personal-data breach, we will assess it and notify affected people and the Information Commissioner’s Office where the law requires us to do so.

Complaints

Please contact us first if you have a concern so that we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Make a data-protection complaint to the ICO →

Changes to this notice

We may update this notice when our services, suppliers or legal obligations change. The date at the top will show when it was last revised. Material changes will be highlighted where appropriate.