Haith's PRO for BIAZA Zoos, Wildlife Parks, Animal Charities & Universities
Pure and proven bird diets for BIAZA zoos, wildlife parks, animal charities and universities.

Email trade@haiths.com or 'phone +44 (0)1472 357 515 to find out more about our Haith's PRO bird diets and the SuperClean seed cleaning systems we engage to say goodbye to dusty, debris and extraneous husk.
About Haith’s® PRO bird diets.
The Haith’s bird food centre is where we research and develop the UK’s most comprehensive range of seeds and foods for birds. Our purpose-built factory, with integrated offices, has created quality research space, and allowed us to modernise our machinery so that we now have a market-leading hygienic bird food plant.
“We are concerned about the health, welfare and conservation of all birds and particularly the role nutrition plays in each of these.”
Our aim is to provide cleaner, finer bird diets that are safer for our wildlife population. At the heart of Haith’s, there’s a commitment to Quality Control, supported by a robust bird food testing regime originally developed with input from Professor John E Cooper DTVM FRCPath FSB CIBiol FRCVS, Diplomate, European College of Veterinary Pathologists, and European Veterinary Specialist in Zoological Medicine.
We now do tests on bird foods that other bird food companies (to the best of our knowledge) do not do. The biggest benefit to birds is that our seed is SUPERCLEAN because we’ve removed dust, waste husk and extraneous materials which can – if left in the bird food – damage delicate tissues and allow entry of pathogens. We’re getting closer to being able to say how much better our diets are because they are free from dust, dirt, thorns, chemical adulteration and potential pathogens.
What makes us different from other bird food companies?
• with early input from Professor John E Cooper, our in-house QC team continues to uphold high standards through regular internal checks, with external investigations appointed only when specialist input is required.
• we’re focused on health, welfare and conservation
• we invest in professionals entering the field through our new scholarship scheme
• our seeds are SUPERCLEAN™ (dust is harmful to birds’ respiratory system and extraneous husk can damage delicate tissues and allow entry of pathogens)
• we only buy raw materials from reputable sources
• mixes are consistent in recipe
• our foods are freshly prepared
• we’re committed to quality, cleanliness, service and value
Our quality is under control
At the heart of Haith's PRO is a commitment to quality control (QC), built upon a bird food testing regime developed with the support of one of the world's leading veterinary experts and life-long naturalist: Professor John E Cooper DTVM FRCPath FSB CIBiol FRCVS. Today, this regime is maintained and managed in-house by the Haith's QC team with additional support engaged as needed.
“Bird diets – Is there a need for quality control?” Yes. That’s why we’re raising the QC bar.
Initial studies, introduced with the guidance of Professor John E Cooper, demonstrated that avian diets can be effectively assessed using straightforward laboratory techniques. These early investigations showed that reliable results could be achieved using standard equipment in a small laboratory setting. Today, Haith's continues to refine these methods as part of its in-house QC programme.
Two case studies:
Food is a vital part of a bird’s biological needs and essential to its health and welfare. As numerous scientific publications testify, for only a few species are there reliable data on nutritional requirements (Jones, 2011) yet it is well-recognised that diets that are inadequate or unsatisfactory in quantity or quality, or both, may cause a bird to develop a deficiency or metabolic disease and compromise its welfare. Food items that are dusty or contain sharp or abrasive material may damage a bird’s respiratory or alimentary tract.
For more information, contact:
Gemma Saunders - Export & Customer Services Manager
John E Haith Ltd,
The Bird Food Centre, Bolingbroke Rd,
Louth, Lincs, LN11 0WA
Tel: +44(0) 1507 311709
trade@haiths.com


