Our Bird Food Philosophy: SuperClean, handcrafted bird seed since 1937

Our philosophy is simple - healthy diet, healthy birds. 


Quality, service and value are the cornerstones of our business or you can have your money back. That's the Haith's way since 1937. 

We're serious about what we do, but we're a fun-loving company too; however, when it comes to ensuring our bird food is safe, nutritious and fresh, we're a touch fanatical so please forgive us for explaining what our philosophy is in more detail. 

Quality that you can count on:
Good quality bird food can help maintain a bird’s health, which can reduce ailments. The right bird diet can help cut down on obesity, and help birds thrive and breed successfully. Bird food is not just bird food to a Haith’s bird food specialist; we consider many factors when we prepare (or research) bird food diets at The Bird Food Centre in Lincolnshire, for example: we specialise in adding variety to our bird foods because we know it’s important to consider acceptability and palatability, and to ensure that bird food diets are as varied and interesting (to the bird) as possible. We are one of a few bird food companies in the world that research their diets with experts in conservation and whose diets are used to breed rare and endangered species or birds as well as wild (free living) birds.

Our market-leading softfoods have been created to promote normal behaviour of birds, encouraging them to sift and sort but also benefit from a more complete style of meal, a soft food. Ours are often copied by other bird food companies. Ours are different, though, because they contain ingredients that are soft and nutritious, like: invertebrates, baker’s honey, berries and fruits.

“We are concerned about the health, welfare and conservation of all birds and particularly the role nutrition plays in each of these.” - Simon King, Director

A bird diet can only be healthy, however, if it’s clean. Ours are SuperClean. You might be surprised, though, to read that many bird food companies don’t bother to clean seed. Why? Simple. It reduces a process and therefore reduces costs. The dirtiest bags of seed are easy to spot, just sink your hand into a bag of seed and see how much dust is on your hand after you’ve retracted it. All that dust and waste husk is potentially being consumed by birds and that may damage a bird’s respiratory system – the dust and extraneous husk can damage delicate tissues and allow entry of pathogens. We’re getting closer to being able to say how much better our diets are because they are free from dust, dirt, thorns, chemical adulteration and potential pathogens. Please help us spread the word that, clean seed is healthy seed.
What makes us different from other bird food companies?

  • An expert helps QC our products using laboratory investigations
  • We’re focused on health, welfare and conservation
  • We invest in professionals entering the field of avian nutrition through our Haith’s PRO Scholarship schemes
  • Our seeds are SuperClean because dust is harmful to birds’ respiratory system and extraneous husk can damage delicate tissues and allow entry of pathogens
  • We only buy raw materials from reputable sources
  • Mixes are consistent in recipe   

            Service you can rely on:
            Unlike many other bird food companies, we are a manufacturer. We also have a team of specialists to hand at The Haith’s Bird Food Centre, should you require help, and assistance, for example: you might want to know where to site a nest box or ask how far away a nest box should be from a bird feeder (at least five metres away as birds are territorial). Our free phone is manned by real people, the Haith’s Team. Our operators focus daily on delivering high-quality bird food to our customers and you’ll always find them friendly and helpful.
            Value for a lifetime:
            We take nothing for granted at Haith’s even after more than 84 years of trading. It’s our pleasure to serve you. Even with amongst the best bird foods in Europe, and a support network that’s second to none, we know we have to deliver high-quality bird food that’s affordable. That’s why we developed what we call “Feed More Birds for Less” – to save you money, when you buy in bulk (over 2kg). The bigger the bag, the lower the price per KG. It’s as simple as that.

            We look forward to helping you help your birds...

            The Haith’s Team