SuperClean™: Because Dusty Bird Food Can Harm Birds.

Dust is invisible to most people - but not to birds. It can irritate their delicate respiratory system and carry dangerous bacteria, fungal spores and contaminants. That’s why, at Haith’s®, we remove it.

For decades, our mission has been simple: cleaner, safer, healthier bird food.
SuperClean™ isn’t “just bird seed” — it’s our promise to protect wildlife with premium, dust-free nutrition, blended by experts and supported by scientific oversight. When you choose Haith’s, you turn your garden into a thriving, safe haven for nature.

Before & After: Why Clean Seed Matters

Before Cleaning
Uncleaned black sunflower seed — dust, debris and husk fragments.
Dust Removed
What we extract during the cleaning process.
After Cleaning
Pure, clean black sunflower seed — safer food, better for birds.

See the whole process. Watch how Haith’s removes dust and contaminants step by step.

Why Haith's Stands Out

For more than 80 years, Haith’s® has led the way in producing premium, dust-free bird food. In 2014 we said, “Dust is a dirty word at Haith’s.” Today, with even stricter quality control and scientific support, that commitment is stronger than ever.

Find out more about keeping birds safe by reading our Bird Feeding FAQs and Bird Feeder Guide.

The Menace of Dust

Dust seems harmless — but for birds, it’s a serious risk.

It irritates the respiratory system
It can carry harmful bacteria
It may transport fungal spores
It increases the risk of disease in aviaries

Renowned budgie breeder Fred Wright once called dust “our small but deadly enemy.”

Research supported by our external scientific advisor reinforces this risk.

The Haith’s Solution

Our dedication to bird health goes beyond just providing food. We're committed to ensuring our seeds are as pure as they can be. Our rigorous quality control, established in 2012, includes:

Haith's cleaning process to ensure we keep the birds healthy

Scientific Support & Blogs

Professor Cooper part of Haith's quality control team.

Our aim is to provide cleaner, finer bird diets that are safer for our wildlife population. At the heart of Haith’s is a commitment to Quality Control, supported by external scientific advice from Professor John E Cooper, available when needed. Professor Cooper is an expert in veterinary pathology and zoological medicine.

We've redefined bird nutrition with meticulous quality control, laboratory investigations, and a commitment to avian health. Explore the journey to excellence and the lasting impact as we receive an award from BIAZA.

Read Here

Discover how Haith's have tackled the dust dilemma and established a stringent quality control program in this informative blog written by leading expert, Professor John E. Cooper FRCVS.

Read Here

What makes us different
from other bird food companies?

We’re focused on health, welfare and conservation
We only buy from trusted, reputable suppliers
We use lab-based investigations and expert support
Our seeds are SuperClean™ because dust harms birds
We prioritise nutrition, safety and long-term welfare

Benefits of SuperClean™ Bird Food

Peak Health
Our SuperClean bird food is your assurance of strong immune systems and overall wellbeing for all birds.
Balanced Nutrition
Our meticulously crafted bird food provides a well-balanced diet, ensuring that your birds receive all the essential nutrients they need to thrive.
Less Waste
Since our bird food contains no fillers or contaminants, you'll find less uneaten food, resulting in less waste and cost savings.
Longevity
By providing your birds with the best nutrition, you can contribute to their longer and healthier lives, allowing you to enjoy their companionship for years to come.